Social media can be a very rewarding marketing channel, but it can often be an elusive domain for small businesses with a lot of variables to consider given the specific nature of your business and industry. To be effective you need to plan a complete strategy and implement it in a careful and measured way.
Key points for a sound Social Media Strategy
Read More PLAN A SOCIAL MEDIA STRATEGY THAT WORKS…
How often do we get to update and present a differential case between traditional marketing and digital?? Do you see misinformation, misconceptions and mismanaged expectations about digital and its application?? Conventional wisdom ruled the implementation of conventional techniques to conduct conventional marketing in the so called conventional world….till Digital showed up!!! Methods of generating leads became more digitized rather than cold calls, appointments got replaced by chats and pings, presentation was online not at site, transactions got expanded beyond the comfort zone, verticals got enlarged.
Read More A NATURAL CONFUSION: DIGITAL VS CONVENTIONAL MARKETING