How often do we get to update and present a differential case between traditional marketing and digital?? Do you see misinformation, misconceptions and mismanaged expectations about digital and its application?? Conventional wisdom ruled the implementation of conventional techniques to conduct conventional marketing in the so called conventional world….till Digital showed up!!! Methods of generating leads became more digitized rather than cold calls, appointments got replaced by chats and pings, presentation was online not at site, transactions got expanded beyond the comfort zone, verticals got enlarged.
Read More A NATURAL CONFUSION: DIGITAL VS CONVENTIONAL MARKETING