Social media is now an integral part of almost every consumer’s online habits. A study by the Harvard Business Review found that only 12 percent of businesses feel that they are using social media effectively. There are many great reasons to maintain profiles on social media sites to build brand awareness, a place to improve customer engagement to gain their trust that can be converted into long-term sales.
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The progression of websites have gone or still going thru an interesting journey. Remember the days when one wanted to make a 3 page static site?? The need of the hour was to make a splashy banner with some heavy taglines with numerous platitudes?? Once done it had a life span of couple of years before any change or updates were done. The need to standout of the pack and to show more of updated products and services led to the introduction of responsive website design. Certain sections were updated regularly with use of CMS website tools. Dynamic sites helped customers showcase updates in real time but splashy banners and landing pages were still in demand. Till here the sites were mainly to announce product and service information. Dynamic websites paved way to portals. Content were taking less precedence and transactions became the norm in a portal. Products and services now were being sold online to much vast demographics beyond close geographies.
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