Here is an interesting role reversal!!! Now this is what is expected from you as a client. In conclusion you are the paying agent; it is you who should be more concerned about RESULTS. It does not matter if you are asked to hold high expectations of your own actions for the sake of your business. Leave your ego outside and make every process work…. Remember these 5 points before you engage a service provider.
Read More 5 POINTS TO BE A SMART DIGITAL CLIENT!!!
Are you looking for an online marketing service provider?? Are you scoping thru a lengthy proposal?? Are you just about confused with all digital technical jargons?? Well, let me make it easy for you… Remember these 5 points before pickin your service provider.
Read More 5 points grilling of a provider!!!
More than the process of online marketing, keeping the knowledge and your understanding simple and clear is of the utmost importance. Have a clear 20 ft view of what your business might require and how digital marketing methodologies will be applied.
Read More 5 Point Digital Marketing for Dummies 101!!!
Bill Clinton’s famous sentence to George Bush Sr “It’s the Economy Stupid” became famous considering the times and the context. Context was appropriate as the country was going thru its recessionary period and times were tough. Well today, times are different. Times are good but we face different challenges that test our confidence. I chose to take a swing at that sentence with the present day context in business. When it comes to business, one still finds blaming the peripherals. “It’s not the Economy “Stupid””, which will address regularly the need to educate businesses everything to know in a simple and practical sense including the various complexities of the current challenges. It practically yells to stop blaming the economy or outside elements but to look closely internally to establish a “Smart” process to achieve the desired results. Important to know the realities on the ground and managing expectations for the future.
Read More Waiting for the apple to fall? It did, remove your helmet dammit!!!
The progression of websites have gone or still going thru an interesting journey. Remember the days when one wanted to make a 3 page static site?? The need of the hour was to make a splashy banner with some heavy taglines with numerous platitudes?? Once done it had a life span of couple of years before any change or updates were done. The need to standout of the pack and to show more of updated products and services led to the introduction of responsive website design. Certain sections were updated regularly with use of CMS website tools. Dynamic sites helped customers showcase updates in real time but splashy banners and landing pages were still in demand. Till here the sites were mainly to announce product and service information. Dynamic websites paved way to portals. Content were taking less precedence and transactions became the norm in a portal. Products and services now were being sold online to much vast demographics beyond close geographies.
Read More “A CORPORATE WEBSITE DESIGN IN PRESENT DAY”
How often do we get to update and present a differential case between traditional marketing and digital?? Do you see misinformation, misconceptions and mismanaged expectations about digital and its application?? Conventional wisdom ruled the implementation of conventional techniques to conduct conventional marketing in the so called conventional world….till Digital showed up!!! Methods of generating leads became more digitized rather than cold calls, appointments got replaced by chats and pings, presentation was online not at site, transactions got expanded beyond the comfort zone, verticals got enlarged.
Read More A NATURAL CONFUSION: DIGITAL VS CONVENTIONAL MARKETING