As more and more people begin to use the web everyday for product and service research, company’s website is the first thing they are impressed with. imGauge, the renowned Content Development Company in NJ believes that websites with good content have high search engines positions and good conversion rates. Regardless of the industry, our main focus it to create quality content in order to increase more inbound traffic to your website and become a trusted advisor.
Content Development Strategy
Good content is vital and every page of your site, blog should be set up to sell, draw potential customers to site, to inform him adequately and regularly and to build trust with them. Determine the pages you will include on your main website and how you can introduce further information to your visitors.
Use competitor analysis, keyword research and market research to help you determine exactly what type of content and what frequency of content your website visitors are most likely to want.
Post regularly! Set up Google alerts and follow industry related websites. Create a calendar of when you will add new content to your site. Post regularly and add your own flavor and message to all of the pages you create and you will enjoy excellent results in the shape of increased traffic, improved conversion rates, and better profits.
Layout of the content
Readers love to see high quality content. How the content is drafted and how will it appear on any given page plays a huge role in content development.
The modern web user loves to read blog posts, get involved in discussions, product reviews, and consumer video with high definition and highly relevant images.
The Search Engines focus
More content means more pages and more elements that target specific keywords. A blog, forum, and other elements that include text content can encourage the addition and use of long-tail keywords so you enjoy highly targeted visitors. What’s more?! with tons of high quality content you will enjoy more links and the conversation that grows around your business on the social networks and other social websites that leads to improved rankings too.
imGauge Content Development Services helps you create a unique and original contents for web, collaterals, social media and many more. We also help to manage and update your content as required, and ensure that it meets all the indices of customer’s engagement to market your company effectively.