Social media is now an integral part of almost every consumer’s online habits. A study by the Harvard Business Review found that only 12 percent of businesses feel that they are using social media effectively. There are many great reasons to maintain profiles on social media sites to build brand awareness, a place to improve customer engagement to gain their trust that can be converted into long-term sales.
We must begin with setting clear cut, specific objectives like amount of traffic from Social media, numbers of fans and followers, conversion ratio of visitors, number and types of posts compared to amount of engagement, Ratio of audience growth and engagement to sale.
Optimize social media posts using high conversion key words and visual content to increase visibility to reach wider audience.
Content on a regular basis in keeping with customer’s interest will augment customer engagement which is useful, social, interactive and relevant and that add value to your customers. Image based content is more engaging. Balance promotional posts with ones that educate, inform, and entertain customers.
Customer review of the products on social media is a strong tool in elevating the marketing aspects.
Social sharing buttons at prominent areas of all product pages of your ecommerce website will allow the customers to share on social media platforms and review the product on your business page.
Interact with customers by forming Groups, it’s a good way to keep tabs on keywords, hash tags and establish rapport online. Build relationships with popular bloggers who can give boost to a brand’s reach and trust factor. Hosting live chat for real time conversation regarding industry news and trending topics helps develop good relations with customers. You can create hash tags for live chats to track their reach and effectiveness. Maintain an active blog with meaningful content as one single blog can produce multiple social media posts to engage the followers and compel them to click your website.
Use paid advertising to take your social media marketing to next level with Facebook ads, LinkedIn ads that are linked back to a product page for conversion
Integrating social media into your marketing mix is critical to be competitive in ecommerce, improve brand awareness, and increase customer engagement to grow business.