Brand placement…Brand positioning….Brand penetration properly done leads to Brand acceptance!!! Understand your brand, your product, your audience, your strength and your limitations. Awareness is a key between the thin line of success or failure.
Your product might not have a history but it does have lineage as it certainly is a part of an industry. It has a footprint. It has a future.
Product placement is best done with a proper knowledge of the brand industry. Include the nuance that highlights the industry awareness. This can be done thru logo, caption, collaterals and web presence.
Product positioning is best done with differentiating features. This lets the brand to stand out within its industry and get a leg up on its competitors. Differentiating logo, catching captions, creative rendition of web communiqué helps to position a product or service within an industry.
Brand penetration is always easy with a commitment driven product positioning. Audience always wants to hear of commitments not platitudes. Years of experience or in business or amount of turnovers do not do anything for an audience member. It does not entice them to have a brand loyalty. Brand loyalty is always driven thru commitment of a brand to provide what the audience is best looking for. The immediate enhancements to an audience needs. Commitment of free, or guarantees or a personal commitment from the promoters helps in penetration.
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