The progression of websites have gone or still going thru an interesting journey. Remember the days when one wanted to make a 3 page static site?? The need of the hour was to make a splashy banner with some heavy taglines with numerous platitudes?? Once done it had a life span of couple of years before any change or updates were done. The need to standout of the pack and to show more of updated products and services led to the introduction of responsive website design. Certain sections were updated regularly with use of CMS website tools. Dynamic sites helped customers showcase updates in real time but splashy banners and landing pages were still in demand. Till here the sites were mainly to announce product and service information. Dynamic websites paved way to portals. Content were taking less precedence and transactions became the norm in a portal. Products and services now were being sold online to much vast demographics beyond close geographies.
One would think this would be the end where technology would lead the business needs…but social media had different plans. Selling online was very inviting but it had to be made lucrative. Social media helped identifying sources and segments way beyond one’s comfort zone. It helped a lateral, vertical and horizontal expansion in every ways one chose. SEO friendly websites were introduced to promote sites on various social media platforms.
Let’s talk the present tense…websites are a tool of communication, articulation and presentation of one’s vision and plans. It precedes a dialogue and helps create one. But every good comes with a bad as well. Websites are also platforms of attacks and various agendas. Vindictive vendettas and fight against establishment took its course onto websites and online mediums. Websites became the staging area for attacks. Thus search engines and online providers initiated a stringent compliance and rules based site design and maintenance protocols. This is what is a online savvy site design today….how and what??? Stay tuned this dialogue is not gonna find and end I suppose!!!
