How often do we get to update and present a differential case between traditional marketing and digital?? Do you see misinformation, misconceptions and mismanaged expectations about digital and its application?? Conventional wisdom ruled the implementation of conventional techniques to conduct conventional marketing in the so called conventional world….till Digital showed up!!! Methods of generating leads became more digitized rather than cold calls, appointments got replaced by chats and pings, presentation was online not at site, transactions got expanded beyond the comfort zone, verticals got enlarged.
More and more market feels that digital is the best option to conventional techniques and are we led to believe that?? Is it the most durable substitute in the market place today??
The answer to this is not going to please the digital aficionados’….coz conventional is not going anywhere. It is here to stay and die with humanity. Success can be tasted by one who believes and uses digital in the best way to compliment their conventional tools and techniques rather than conflicting it or picking a choice between either. In today’s world either cannot be effective in a standalone method.
A strong digital initiative with an effective way to attract desired forums, groups and communities, a dignified mode of dialogue, creating a platform to transact will any day be a great help to any conventional team to transform that potential lead into a for sure business.
If conventional is looking for a courier to deliver a package of clients at the doorsteps, they found one in DIGITAL!!!! Folks who are divisive take note, world is not that polarizing.
Stay tuned this dialogue is not gonna find an end!!! Meanwhile, if you feel contesting the elements please do respond..your thoughts will go a long way for finding a middle ground. If you need any assistance, please feel free to connect with us, we will be more than willing to help you address your needs.