Large cap, mid cap or small cap, digital marketing is something which everyone benefits from. However, many miss the basics. One really needs to understand the complete dynamics of its procedure and results to appreciate or reap its benefits.

Secondly, businesses need a firm online foundation for an effective digital marketing program. Also, one should not consider digital marketing as a substitute to conventional marketing. So, here is the question…Are you really ready for digital marketing?

Be an informed yet a participative customer. Have you set realistic expectations? Have you allocated a budget for your marketing? Are you considering hiring a digital marketing company or are you looking to get it done in-house? What’s your roadmap? Is “sales” a concern or driving qualified traffic is the key? Such questions and more need to be addressed in order to ascertain if your brand is all set to go the digital route!

Make sure your digital strategy involves one that generated qualified leads and revenue. Helps you indentifying core demographics and places your products or services to that targeted audience.

Connect with us for a no obligation, free consultation to check whether you are digital marketing ready!

Sanjay Nair has been the President of Infozone Inc since he founded the organization in 2001. Sanjay assumes the core responsibilities by heading the local and global Business Development of the organization and the day to day management of Infozone Inc and its offshore subsidiaries. A designer who found his niche in blending design with technology, Sanjay brings in 20 plus years of experience in promoting various models of start ups, build-operate-transfer and eventually farming on his own in creating Infozone Inc.

Having a Masters in International Marketing, he is an astute student of Global product positioning and creating interesting business alliances across the boundaries. He is also a Director of an Import / Export outfit which taps into unique synergies of organic and green initiatives and products within India and the US.

Kumar has over 30 years experience as a Finance and Accounting professional. A CPA with a strong foundation in Information Technology has given Kumar a unique ability to lead and manage multiple ventures. Kumar plays a pivotal role in ensuring that imGauge is operating well within the budget and provides a good source for cash inflow into the company via strategic relations and prudent financial management. Kumar's experience and expertise with start-ups and small businesses, is available to imGauge's clients as part of imGauge offerings.

John holds an MBA in Finance and Strategic Management from The Wharton School of the University of Pennsylvania & a BS in Business Administration from Villanova University. He has also completed an executive program at the Darden Graduate School of Business, University of Virginia. John teaches courses in strategic business planning and strategy execution for entrepreneurs and small business owners at the Wharton Small Business Development Center and has been a judge and mentor in numerous business plan competitions. A member of several company advisory boards, John currently sits on the boards of directors of 3 companies. Prior to a stellar career in the public sector, John was on Active Duty with the US Navy. John provides Strategic direction to imGauge and its clients. He works very closely with the clients to strategize and execute the strategy as a business coach.

Vinay has over 20 years experience in delivering solutions. An engineering and management education helped him start his technical marketing career but he learnt the practical aspects from industry veterans whom he was fortunate to work with. He connects people and technology to efficiently create and deliver solutions. For imGauge he draws upon his multi-faceted experience to help imGauge clients achieve their marketing goals. Vinay has a strong foundation in spirituality and holistic living which guide him daily with his “People First” principles. Vinay says “Every problem can be solved by connecting with the right resource”

An MBA in Finance & Marketing from one of the most reputed universities in India. He advises individuals, businesses and organizations on how to use various digital marketing strategies to build effective relationships and deliver value. Sandeep speaks, blogs, writes, edits and makes media of all kinds at imGauge and for the clients. In his spare time, he enjoys writing about himself in third person and following news and events related to healthy living.